Indeed, we care about and for cars more than we care for ourselves. And
often, the first thing we care about is the brand, symbolized by the
logo. Some of these car logos are famous throughout the world, instantly
recognizable at a moment's notice. The Mercedes Benz three-pointed
star, the Ferrari prancing horse, the Chevrolet bow-tie - they represent
the brand wherever there products are found. Here, we present the
not-so-well-known stories behind some of these well-known logos, in no
particular order.
The company's name is based on the surname of the founder August Horch,
meaning listen - which, when translated into Latin, becomes Audi. Horch
had originally founded Horch Automobil-Werke, from where he was forced
out before founding Audi in 1899. In 1932, Audi merged with Horch, DKW,
and Wanderer, to form Auto Union. The Audi logo of four intersecting
rings represents this merger. Its resemblance to the Olympic logo caused
the International Olympic Committee to sue Audi in 1995.Rounding off
this list is drivers' favorite BMW. The abbreviation stands for
Bayerische Motoren Werke AG (Bavarian Motor Works). The two-layered
circular BMW logo, also described as a roundel, has been interpreted to
represent a spinning propeller, considering the company started as a
manufacturer of aircraft engines. The white and blue colors represent
the official flag of Bavaria, a state in Germany where BMW originated.
American Car Logos
American Car Logos
American Car Logos
American Car Logos
American Car Logos
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American Car Logos
American Car Logos
American Car Logos
American Car Logos
